Thoughts & Insights

Millions of products. Millions of shoppers. A few thoughts on how to connect the two.
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Boosting Sell-Through and Velocity: The Power of Consumer Brand Suppliers Partnering with Retailers

The retail landscape has become increasingly competitive as e-commerce grows, and brands are looking for ways to stay ahead. One proven strategy is for consumer brand suppliers to partner with retailers to boost sell-through and velocity. This blog post will explore...

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Shopper Marketing Part 2: What to achieve with shopper marketing

As we covered in "Shopper Marketing Part 1:", Shopper Marketing is the process of ensuring consumers are correctly engaged at every stage throughout the path to purchase, from awareness to consideration to conversion.  This article will explore what you can do to set...

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